This advertisement mainly applies to pathos. The font is very small so you have to zoom to read it, but it talks about Otis, a dog living in a shelter who wants nothing more than a loving home. It is a very emotional ad, in fact I almost cried while reading it. Almost anyone can relate to something like this, especially dog owners. It uses guilt and compassion to convince the reader/viewer to buy their product. There is no specific target age, since it can impact anyone. In my perspective, it is a very well created advertisement.
This ad applies to both ethos and logos. By using a spokesperson who many people are familiar with, it ensures the idea that "it must be a good product if they say it is." She is also very pretty and in good shape, so she's the kind of person that teenagers may look up to. It states that drinking milk will make you feel invincible, which can also be classified as pathos as well as ethos since it causes a desire to feel powerful. The advertisement also uses logos to attract people by stating facts to back up the product. It tells you that the protein builds muscle and teens who drink it tend to be leaner- who doesn't want that? Based on the advertising skills used, this mainly applies to teenagers in a very effective way.
This advertisement is very similar to the last one in the way that it uses a reliable and well-known celebrity to promote the product being sold. It also applies mainly to ethos by telling the audience that it "works for Kobe" and everyone else should try vitamin water too. It gives people the image that the product will lead to athleticism and power. The company increased the power of the ad by also using logos. By giving statistics about Kobe's victories vs. the number of vitamin waters he's had, it allows viewers to make the connection between winning and their product. Although the target audience is mainly athletes, it can apply to everyone.
This is a very sad advertisement regarding the impact of car accidents. By using pathos, it applies to the audience's emotions like compassion and sorrow. No one wants to see an innocent child hurt, so most people give safe driving more thought after seeing an ad like this. I think that this is one of the most inspirational ways of advertising because emotions are a huge part in decision making for many people. Therefore, I believe that this is an extremely effective ad in convincing people to practice traffic safety.
This is a Mac vs. PC advertisement. These are very popular ads on tv and the internet, but this is one that I've never seen before. It uses mainly ethos, by implying that if you buy a Mac your life will be superior to the PC's. The picture of the PC illustrates a poor, worn out man with many problems in his life, while the Mac's life is seemingly perfect as he is depicted as rich and happy. This could definately persuade a potential buyer to sway toward purchasing a Mac because people are very focused on weath and materialistic items.
This last advertisement is an army strong video that is attempting to convince young men and women to join the army. It uses both ethos and pathos to prove the point that joining the army is beneficial for both the reader and the rest of the nation. It makes it seem as if you will be a better person for serving, while instilling a sense of power and heroicness. The target audience is mainly late teens to young adults, and this is a very persuasive and effective way of conveying the information in the ad.
